| The Force | |
|---|---|
| Client | Volkswagen |
| Product | Volkswagen Passat |
| Agency | Deutsch |
| Production company |
Lucasfilm[1] |
| Starring | Max Page[2] |
| Music by | "The Imperial March" by John Williams |
| Release date(s) | February 6, 2011 |
| Running time | 1:02 |
| Country | United States |
| Language | English |
The Force is a television advertisement created by Deutsch to promote Volkswagen's Passat.
Stuart Elliot of the New York Times enjoyed the ad, calling it a "loving spot-on tribute to Star Wars."[3] CNBC's Phil LeBeau said that the commercial was "clever, original" and "left a strong lasting impression."[4] According to USA Today the commercial was posted online 5 days before the Super Bowl and had already garnered 13 million views by the time the game aired.[5]